Recovery.
Responsible.
Right-Thinking.
In a world that consumes too much, too quickly, RERERI was born to rewrite the rules of fashion.
It's not just a brand, but a cultural and productive project that combines Florentine craftsmanship, circular sustainability, and social innovation.
Each bag is the result of a conscious choice: sourcing excellent materials, crafting them with artisanal care, and transforming them into unique, modular, and personal accessories.
Founded in 2024 by Franco Gabbrielli, RERERI represents the natural evolution of a vision that combines beauty, ethics, and design. The acronym itself—Recovery, Responsible, Right-thinking—encapsulates the soul of the project.
The materials come from the archives of the most prestigious luxury fashion houses: fine leathers, destined for oblivion, are brought back to life through a process of selection, pairing, and reconstruction that gives shape to bags of extraordinary quality.
But the value isn't just in the product, it's in the experience. The heart and soul of RERERI is the "Made in Store" concept: each bag comes to life exclusively in the boutique, in an open laboratory where the customer becomes a co-creator. Guided by a Design Assistant, they can choose models, colors, finishes, and details, giving shape to an accessory that expresses their uniqueness. No online sales, no mass production: every RERERI is unique, personal, authentic.
RERERI doesn't follow fashion: it reinvents it. With respect, with style, with vision.
Reserve your RERERI Bag – Contact a Designer Assistant now
Recovery.
Responsible.
Right-Thinking.
In a world that consumes too much, too quickly, RERERI was born to rewrite the rules of fashion.
It's not just a brand, but a cultural and productive project that combines Florentine craftsmanship, circular sustainability, and social innovation.
Each bag is the result of a conscious choice: sourcing excellent materials, crafting them with artisanal care, and transforming them into unique, modular, and personal accessories.
Founded in 2024 by Franco Gabbrielli, RERERI represents the natural evolution of a vision that combines beauty, ethics, and design. The acronym itself—Recovery, Responsible, Right-thinking—encapsulates the soul of the project.
The materials come from the archives of the most prestigious luxury fashion houses: fine leathers, destined for oblivion, are brought back to life through a process of selection, pairing, and reconstruction that gives shape to bags of extraordinary quality.
But the value isn't just in the product, it's in the experience. The heart and soul of RERERI is the "Made in Store" concept: each bag comes to life exclusively in the boutique, in an open laboratory where the customer becomes a co-creator. Guided by a Design Assistant, they can choose models, colors, finishes, and details, giving shape to an accessory that expresses their uniqueness. No online sales, no mass production: every RERERI is unique, personal, authentic.
RERERI doesn't follow fashion: it reinvents it. With respect, with style, with vision.
Reserve your RERERI Bag – Contact a Designer Assistant now
