Production and Craftsmanship Made in Florence.
Human value, a short supply chain, and a gesture made from the heart.
RERERI was born to give a new meaning to the word "production," placing people, artisanal gestures, and a short, transparent, and responsible supply chain at the center.
The finest reclaimed leathers, selected from the archives of major luxury brands, are shaped and handcrafted in the Pierotucci factories just outside Florence. Every part—from the bases to the panels, down to the functional details—is crafted with care and mastery, adhering to the highest standards of Tuscan leather tradition.
These components are then assembled directly in the boutique, before the customer's eyes, thanks to the figure of the Designer Assistant: a new professional who combines technical skills, aesthetic sensitivity, and interpersonal skills.
He is not a simple salesman, but a creative facilitator, who accompanies the customer in choosing materials, interprets tastes and desires, and transforms the purchase into a shared experience.
This “Made in Store” model brings to life a unique and authentic gesture: a bag born from the dialogue between artisan and customer, between past and future, between craftsmanship and vision.
But it's also a model that creates value for the local area, generating skilled employment, training for young artisans and designers, and new opportunities for creative professionals.
RERERI renews the great Florentine tradition of leather goods, transforming it into an emotional, educational, and relational experience, where each bag tells a story of hands, faces, and ideas. A slow, necessary, and conscious gesture.
Production and Craftsmanship Made in Florence.
Human value, a short supply chain, and a gesture made from the heart.
RERERI was born to give a new meaning to the word "production," placing people, artisanal gestures, and a short, transparent, and responsible supply chain at the center.
The finest reclaimed leathers, selected from the archives of major luxury brands, are shaped and handcrafted in the Pierotucci factories just outside Florence. Every part—from the bases to the panels, down to the functional details—is crafted with care and mastery, adhering to the highest standards of Tuscan leather tradition.
These components are then assembled directly in the boutique, before the customer's eyes, thanks to the figure of the Designer Assistant: a new professional who combines technical skills, aesthetic sensitivity, and interpersonal skills.
He is not a simple salesman, but a creative facilitator, who accompanies the customer in choosing materials, interprets tastes and desires, and transforms the purchase into a shared experience.
This “Made in Store” model brings to life a unique and authentic gesture: a bag born from the dialogue between artisan and customer, between past and future, between craftsmanship and vision.
But it's also a model that creates value for the local area, generating skilled employment, training for young artisans and designers, and new opportunities for creative professionals.
RERERI renews the great Florentine tradition of leather goods, transforming it into an emotional, educational, and relational experience, where each bag tells a story of hands, faces, and ideas. A slow, necessary, and conscious gesture.
Revolutionary Vision
A New Language of Fashion
RERERI presents itself as a new voice in the contemporary fashion scene.
It doesn't holler, it doesn't show off. What it does is offer an alternative, ethical, and aesthetic model, capable of combining beauty and responsibility.
We don't just sell bags; we offer tools for individual expression in a world that tends toward similarity.
At RERERI, every customer is co-author of their own style: they create, compose, participate.
Every purchase becomes a cultural and environmental act.
As our founder Franco Gabbrielli says:
“It's possible to do well by doing good.”
A simple and powerful message that guides our every choice.
The RERERI vision is exportable: we can imagine boutique workshops in every city, in every neighborhood, with local materials but global values.
It's the future of fashion: not only sustainable, but also relational, emotional, and transformative.
Contact us to open your RERERI laboratory – Become part of the change
Book now